Common Stocks Uncommon Profits

Buffett recommends this guy as somebody who knows what he's talking about. Fisher recommends the 'scuttlebutt' approach which basically means talking to peope in the industry to get an in-depth idea of how that companies products fare against its competitor and its relationships with suppliers and employees. Basically, to just know the business and industry inside and out. He also demands a track record of profitability.

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