Free Prize Inside

I like Godin. This book talks about how soft-innovation is the cheap way to make things better and why and how it makes your produce and service remarkable. Then he talks about how to go about coming up with soft-innovation. The tactic he describes is called edge-craft, which is the process of taking attributes of your wares to the edge of, for example, price. Price is a bad example, but the point is that the cheapest and the most expensive get talked about but the middle is forgotten.

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