Influencer

A study of how folks have successfully implemented change in their lives, their organizations or in the world. The authors show how the best influencers use a combination of tactics to create change. While the tactics themselves you have likely heard before, the key insight is that they need to be executed in parallel to create change. The tactics themselves revolve around personal, social and structural aspects of motivation and ability. In other words removing friction and applying peer pressure. If you leave out any aspect, it creates a hole for the status quo to continue to flow.

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