Insanely Simple

By: Ken Segall - Available at Amazon

Going in, I wasn't expecting much. I had looked to Jobs's biography for descriptions of how he worked. However, I was surprised to find way more about that in this book. The author arugues that complexity is a force that is always trying to grow and spread and that a champion for simplicity must be constantly fighting to keep it at bay. Jobs was that champion for Apple. He never cared how muh it cost to maintain this simplicity. Loved the stories about meetings where he would be absolutely frank with people about their work. I like how the author attempted to provide practical steps to fight for simplicity. I don't know if I agreed with them all, but I do agree you have to fight simplicity if you want it. Or else, as they say, entropy wins again!

Posted: March 08, 2013 | | comments

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