Switch

They give tactics to promote lasting changes in behavior. The main metaphor involves directing the rider, motivating the elephant and optimizing the path. All the tactics are simple in themselves, but I liked how for each tactic, they provide a wide range of scenarios where they were applied. Sometimes a book can concentrate on organizational change and leave out small team dynamics or even personal change. Like their previous book, the value lies in the unifying a variety of tactics into a coherent strategy.

---