The Long Tail

A great book if you want to learn about the last five years of business development on the internet. I knew most of it, but the author did his job; creating a framework where you can talk about the markets of the future and how to serve them. Put this with 'The World is Flat' and you have a nice combo if you want learn about recent changes in how things work. Other bonus points this book gets include: complaining about how not enough theatres released Laagan when it came out, and giving Google props :-P I'm glad I read it as does provide good structure to lots of observations I've made from being in the middle of this revolution.

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